Our Story

Ours is a story like no other. A story of a young skater determined to create a brand for hockey-lovers just like him. With an energy equaled only by his father’s support, Jackson (at 12 years old) set about creating a brand he could believe in, one that embodied everything about the game he loves - perseverance, style, attitude, and most of all fun.

That brand became HOCKEYAK, and from that spark has grown into something bigger: YAK SPORTS, a brand expanding far beyond the rink, a brand built to encompass all athletes across every sport, every field, and every arena.

Jackson's grown since those early days and so has the company.  Now we both hold our own against the big boys, and we are enjoying every minute of it.

Why a Yak?

Jackson was looking for a symbol — a mascot that could represent the brand, the game, and the people who play all sports. The yak fit perfectly.

Yaks are built for adversity. They’re hardy animals with nearly three times the lung capacity of their lowland cousins. Sure-footed and powerful, they thrive in harsh conditions — wind, rain, snow, heat, and everything in between. When the path gets difficult, yaks don’t stop; they push through fatigue and exhaustion until the job is done.

They’re tough. They’re relentless. They’ve got terrible teeth.And every single one of them has amazing flow.